Search engine optimization or SEO is essential for driving traffic to your website. But it’s a complicated process especially when Google brings out changes to its algorithms.
So how do you write website copy that’s keyword rich without sounding spammy?
How do you write copy that doesn’t just get love from Google but also impresses readers?
Our website copywriting team has compiled some essential tips to help you write SEO-rich website copy.
Leave Clues for the Search Engines to Find
Search engines need something to understand the content of your website so they can index them appropriately in their directories.
The search engines primarily focus on words and not graphics to assess your website’s relevance. Words help them in identifying whether your website is relevant for a particular search query.
You must literally use words on every page on your website.
This is the only way to get indexed and improve your rankings on the search engine result pages (SERPs). These words act as clues that tell the search engines what your website is actually about and relevant to. These clues are known as keywords.
Pick the Right Keywords
It is important to target the right keywords lest your efforts would all go down the drain. Think about the words and phrases that come to mind when you think about your business.
Next, brainstorm the words your customers would use to search for the services you offer.
Now visit your competitors’ websites and look at the kind of words they are using. You could even use software such as Google AdWords Keyword Suggestion Tool or WordTracker to find the right keywords.
It is important to choose keywords that are relevant. For instance, if your website is about baby clothing, your website isn’t going to rank for those phrases if your site only talks about parenting tips.
If you are selling baby clothing, ensure your website copy targets this essential keyword “baby clothing”.
Incorporate Keywords in Your Copy
Now it’s time to get to the task. The trick is to use your keyword naturally in your website copy. It’s important to be subtle at keyword optimization to ensure you don’t distract or put off your readers.
Keep sentences short and ensure your copy is easy to read and understand.
Stay away from any “smart tricks”.
Avoid overstuffing your keyword. Don’t use your keywords where they don’t belong such as the comment tags.
These “tricks” will not only affect readability but will adversely affect your rankings.
Don’t Ignore LSI
The key reason you include keywords in your copy is to ensure search engines can identify your niche and assess your relevance to a search query. However, Google and all other search engines have become smarter when it comes to understanding content.
One of the factors Google considers when ranking is Latent Semantic Indexing (LSI) to understand what a page is about in addition to the user’s search phrase.
It looks for synonyms and related words. This means that you shouldn’t just optimize your copy for your primary keyword.
Let’s take the example of baby clothing further. If “baby clothing” is your target keyword, your LSI keywords could be baby needs, shoes, baby grooming and so on.
Take for instance this blog post. We are a copywriting service and since the topic for this article is, “How to Write Keyword-Rich Website Copy”, the relevant words that Google would recognize would include website, content, SEO, content marketing, SERP, search engine optimization, and so on.
The use of LSI keywords not only boosts the SEO of your page, it also enhances the readability. Using LSI keywords is way better than repeating your primary keyword repetitively.
In Conclusion
High rankings in the search engines will surely drive traffic to your site. However, getting to the top isn’t easy. It’s a complicated game. A professional SEO copywriting service can help you achieve your SEO goals smartly and effectively.
Need assistance writing keyword-rich website copy? Get in touch with Quick Copywriting today!