Business blogging is an excellent way to build authority, establish credibility, build trust and boost your rankings in the search engines. Every agency knows that.
But what about your clients? Are you struggling to convince your clients about the importance of blogging regularly? We feel you.
Convincing clients to invest in business blogging isn’t always an easy pitch. Many business owners cannot see how consistently adding content to their site can drive traffic, leads and sales in their pipeline.
Often, clients are focused about the immediate impact on their bottom line, setting aside pennies for their marketing strategy.
Here are 3 things you could do right now to convince your clients to invest in business blogging.
1. Offer a Discount
Most small business owners have a tight budget. And the very thought of spending on content/blogging month after month can put them off. Why not offer them a discount?
Better yet, outsource your content and copywriting requirements to someone who can do a stellar job at super low prices. Like Quick Copywriting! (wink, wink!)
This allows you a good margin without charging your clients impractically high copywriting fees.
2. Offer to Help Make Things Easier
Business owners today know the importance of having a solid online presence. Yet, the law of inertia (yes, it’s a thing!) prevents them from taking any positive action. Perhaps they are worried about the lengthy brief they may have to fill out. Or they have no clue what sort of content they need. I say, step in and let your expertise come to their rescue.
Why not offer something that will make it easy for them to take the decision?
Here at Quick Copywriting, we offer to come up with topic ideas so you won’t have to. We offer the flexibility to work with what the client has. For example, if all they have is a keyword they want to rank for, that is all we need.
We take care of all the legwork so you won’t have to. You will receive a fully edited blog post ready to deliver to your client (or publish to their blog).
3. Offer a Freebie or a Bonus
People like bonuses and freebies. What’s more, they help build a positive emotion around your brand. And they make customers feel happy and appreciated. Send them a content calendar.
You can download our content calendar template here.
Offer a free analysis of one of their copy. (We’d be happy to do it for you, so you won’t have to). Easy, peasy right?!
What’s the Next Step for Your Agency?
I hope these ideas come handy convincing your clients to commission blogs and copy regularly.
If your agency needs help with writing blogs for your clients, partner with Quick Copywriting to provide engaging content consistently. All the blog posts are ghost written, which means all copyright transfers to the client. They claim 100% ownership.
Why not give our service a try? We offer quality content at unmatched prices. Feel free to up-sell them at a price you see fit.
We are happy to offer a NO-RISK trial. Simply send us the details of your first article and pay for it only if you are happy with the quality.
Click here to get started.